A cutting edge Israeli company demonstrates the reality of solar power on a large scale. Yishai Fleisher, JewishPress.com Managing Editor, visits Arava Power in Kibbutz Ketura 50 km north of Eilat in Southern Israel. He interviews Yosef Abramowitz (President of Arava Power). Arava Power has built Israel's first commercial solar field which is also the first solar power farm array in the Middle East. This solar field will soon be ramping up to a gigantic 40 megawatts of power which will meet a full third of the power needs of the city of Eilat. Eilat uses 120 megawatts at peak energy (all air conditioners on in every house and every hotel).